Leadership That
Inspires Confidence.

Experienced healthcare leaders who understand how strategy, operations, education, research and innovation work together to create lasting success.

A circular infographic diagram with segments labeled 'Physician Services,' 'Vascular Care,' 'Wound Management,' 'Clinical Research,' 'Medical Education,' 'Finance,' 'Compliance,' 'Organizational Strategy,' and 'Healthcare Management,' featuring a central logo of three stylized dolphins.

At WoundCentrics, our executive leadership brings together decades of experience from a wide expanse of industry sectors.

A business diagram with four colored quadrants. The top left is dark blue and reads "Partner with hospitals & health systems." The top right is teal and reads "Build efficient specialty healthcare programs." The bottom left is light blue and reads "Improve patient care & outcomes." The bottom right is gray and reads "Strengthen operational & financial performance."

We believe the best partnerships are built on trust, accountability, transparency, and a shared commitment to measurable results.

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Meet the leaders shaping the future of specialty healthcare.

Vision & Innovation •

Clinical Excellence •

Operational Excellence •

Financial Stewardship •

Strategic Growth •

Strategy & Performance •

People & Organizational Excellence •

Vision & Innovation • Clinical Excellence • Operational Excellence • Financial Stewardship • Strategic Growth • Strategy & Performance • People & Organizational Excellence •

VISION & INNOVATION

Professional headshot of Dr. Franklin, CEO of WoundCentrics.

Rodney Franklin,

MD, MBA

Founder & Chief Executive Officer

“Healthcare transformation begins with the courage to challenge what’s possible and the discipline to deliver what matters.”

BIO

CLINICAL EXCELLENCE

Professional headshot of Dr. Gitterle, Chief Medical Officer of WoundCentrics.
Professional headshot of Dr. Gitterle, Chief Medical Officer of WoundCentrics.

Marcus Gitterle,

MD, FACCWS, CWS

Co-founder & Chief Medical Officer

“Clinical excellence is achieved when evidence, innovation, and compassion come together to improve every patient outcome.”

BIO
Professional headshot of Christina Lewis, Chief Financial Officer of WoundCentrics.
Professional headshot of Christina Lewis, Chief Financial Officer of WoundCentrics.

FINANCIAL STEWARDSHIP

Christina Lewis

Chief Financial Officer

“Financial stewardship creates the stability that allows healthcare organizations to innovate, grow, and serve their communities
with confidence.”

BIO
Professional headshot of Stuart Oertili, Chief Operating Officer of WoundCentrics.
Professional headshot of Stuart Oertili, Chief Operating Officer of WoundCentrics.

Stuart Oertli,

OPERATIONAL EXCELLENCE

MS

Chief Operating Officer

“Exceptional healthcare organizations are
built by empowering people, creating reliable systems, and never losing sight of the patient.”

BIO
Professional headshot of Ken Rideout, Chief Development Officer of WoundCentrics.
Professional headshot of Ken Rideout, Chief Development Officer of WoundCentrics.

Ken Rideout

STRATEGIC GROWTH

Chief Development Officer

“Growth in healthcare isn't about deals, it's about the relationships you invest in for the long run."

BIO
Professional headshot of Ben Simpson, Chief Strategy Officer of WoundCentrics.
Professional headshot of Ben Simpson, Chief Strategy Officer of WoundCentrics.

Ben Simpson

Chief Strategy Officer

STRATEGY & PERFORMANCE

“The best strategies aren’t measured by plans—they’re measured by outcomes.”

BIO
Professional headshot of Brandye West, Chief Administrative & Compliance Officer of WoundCentrics.
Professional headshot of Brandye West, Chief Administrative & Compliance Officer of WoundCentrics.

Brandye West,

MBA, MS, CCC-SLP

Chief Development Officer

“Great organizations are built through accountability, collaboration, and a culture
that empowers people to do their best work.”

PEOPLE & ORGANIZATIONAL EXCELLENCE

BIO