Dr. Rodney Franklin founded WoundCentrics with a vision to help hospitals strengthen specialty healthcare through physician leadership, operational expertise, and innovative care delivery. As Founder and Chief Executive Officer, he provides the strategic direction that has guided the organization’s growth into a trusted healthcare management partner serving hospitals and health systems across multiple specialties.

A physician, entrepreneur, and healthcare executive, Dr. Franklin has spent more than three decades building organizations that improve clinical performance while creating sustainable operational and financial value. His experience spans physician practice management, specialty healthcare services, hospital partnerships, and healthcare innovation, giving him a unique perspective on the challenges healthcare leaders face today.

Driven by a belief that exceptional healthcare begins with exceptional people, Dr. Franklin also founded Wound Care University to advance clinical education for physicians, advanced practice providers, nurses, and allied healthcare professionals. His commitment to leadership, innovation, and continuous learning continues to shape the culture and future of WoundCentrics.