Rodney Franklin, MD, MBA



Dr. Rodney Franklin grew up in West Texas and graduated from Monahans High School in 1978.  He graduated with a Bachelor of Science in Microbiology from Texas Tech University in 1981. From there, Dr. Franklin attended The University of Texas Health Science Center in San Antonio and received his MD degree in 1985.  Dr. Franklin is Board Certified in Family Medicine, Hospice and Palliative Care and Wound Care. In 2006, Dr. Franklin received his MBA from the Rawls College of Business at Texas Tech University.

Dr. Franklin founded Lubbock Family Medicine and is still very active in the growth and business development department.  He is also active in the Mobile House calls division.

Dr. Franklin and his wife Sheri have three children, Robyn, Katy and Austin. Robyn is a Nurse Practitioner, Katy is a Registered Dietitian and Austin is studying cinematography at Full Sail University in Orlando, Florida.  They have three grandchildren, Whitley, Abigail and Sawyer. His hobbies include woodworking, bicycling, rollerblading, travelling and playing with the grandchildren.

Marcus Gitterle, MD, FACCWS

Chief Medical Officer


Dr. Gitterle is an experienced physician leader, having served in management roles as a hospital-based physician for more than a decade. He is an active clinician, and presently serves as Regional Medical Director for one of the largest, fully-integrated, regional, inter-facility woundcare and hyperbaric specialty practices in the Southwestern United States.  In addition, he serves as Woundcare Medical Director for three Texas LTAC facilities. As CEO of Woundcentrics, LLC, Dr. Gitterle created a scalable management framework for optimization of LTAC woundcare, as well as a training program, and quality assurance systems to support it. He lives in Central Texas with his wife Heather, and two sons.

Stuart Oertli, MS, OTR

Chief Operating Officer


Stuart is an occupational therapist and hospital administrator with nearly two decades of healthcare experience. After receiving his undergraduate degree from the University of Texas Medical Branch, he spent nearly 10 years at M.D. Anderson Cancer Center in progressive rehabilitation leadership roles. Upon completing his graduate degree in clinical practice management he left the Texas Medical Center to experience a variety of acute and post-acute care leadership roles including Director of Rehabilitation at Blessing Hospital in affiliation with the Rehabilitation Institute of Chicago, as a regional manager for HCR ManorCare, in rehabilitation leadership at St. David's HealthCare and most recently as Executive Director of Post-Acute Services for Covenant Health.Stuart provides a wealth of knowledge related to quality, compliance and operations in long term acute care, inpatient rehabilitation and skilled nursing to WoundCentrics and it's customers. He lives in Lubbock, TX with his wife and two children.

Ken Rideout

Chief Development Officer


Ken is a 26 year veteran in the healthcare field with a history of developing new business in the wound care and hyperbaric therapy market. After launching his career in the pharmaceutical and interventional cardiology specialty, he began his wound care career working for hyperbaric oxygen chamber manufacturers, growing the clinical market and acceptance for HBOT in the outpatient hospital market. Ken helped develop the growth of wound clinics with HBOT in the U.S. with several management companies and also worked for the wound care industry lobbying Congress and CMMS for payment policy. Ken was the 2000 recipient of the Paul Baker Award from the Undersea & Hyperbaric Medical Society. His current focus is on the growth of the WoundCentrics clinical and business model, formulated to bring quality care to patients, increased revenue to facility clients and growth to WoundCentrics. Ken resides in Houston, TX with his wife Laura and their four children.

Brandye West, MBA, MS, CCC-SLP

Chief Administrative Officer


Brandye started her career as a speech language pathologist following completion of an externship at the world-renowned Rancho Los Amigos National Rehabilitation Center. She assumed interim clinical director responsibilities at Magnolia Speech School in Jackson, Mississippi before permanently entering the healthcare industry. She spent 10 years of her 18 year tenure at Covenant Health in Lubbock, Texas in the Rehabilitation Service Line assuming management responsibility and providing leadership for outpatient therapy services including physical, occupational, and speech therapy. Her commitment to operational excellence and efficiency was evident when she completed her MBA. Developing initiatives and implementing processes to optimize patient outcomes is Brandye's overarching strategy achieved by developing and maintaining relationships to promote successful team and organizational collaboration.

David Jones, FNP

Vice President of Clinical Services


David brings extensive clinical experience to WoundCentrics and is an ANCC Boarded Certified Family Nurse Practitioner. He received his Bachelors and Masters in the science of Nursing and Family Nurse Practitioner degrees from the University of Texas Health Science Center at San Antonio and has been practicing for 14 years with an emphasis on wound care the past 7 years. He will lead the management of the company’s clinical programs and provide guidance to clinical teams and providers who deliver wound care services to clients and patients. David is available to answer questions regarding best wound care practices, physician services and revenue cycle/reimbursement. He recently served a tour of duty in the USAR 7210th MSU at Fort Sam Houston and has returned to WoundCentrics in his new leadership role. David resides in the Austin area community of Martindale, Texas and has 3 children.

Melissa Wilson

Vice President of Business Development & Marketing

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Wilson has more than 20 years of extensive sales and business development experience in the medical and real estate construction industry.  Her experience in strategic business and account management integration coupled with a proven history of analytical, education, negotiation and customer relationships has proven to drive improved volume and financial performance.  Wilson is also an experienced market strategist, managing diverse, multi-regional markets with budgets exceeding a million dollars.

Darlene Carey, MBA

Vice President of Operations

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Carey brings more than 30 years of experience in center level and corporate operations, as well as, an extensive background in process design and reengineering, business modeling, and financial management.  Carey holds a Master of Business Administration degree from Delta State University as well as a Bachelor’s degree in Marketing from the University of Southern Mississippi. Carey has also served as an Adjunct Professor of Marketing, teaching undergraduates and executive BBA students at Delta State University. Carey is often invited to participate as a speaker for a variety of topics related to quality and reimbursement in the wound care and hyperbaric industry including most recently at the 2019 Symposium on Advanced Wound Care (SAWC).